In 2024, we partnered with Marmite to capture genuine consumer reactions to the infamous Marmite – seeing if people actually love it or hate it. Using a dynamic vox pop style, we filmed people trying Marmite for the first time, documenting their candid feedback and expressions. This approach not only provided Marmite with valuable consumer insights but also created compelling content that showcased the brand’s ability to surprise and delight its audience.